The First Lošinj- Island of Vitality: Health and Wellness Destination Guide


The first Mali Lošinj Health and Wellness Destination Guide was presented at the 7th HTI Conference (Health Tourism Industry) that took place in Rovinj from 28th February to 2nd March 2017.

For over decades, travellers find confidence in tourist guides when visiting different destinations. As a result of high prices of health services, limited access to medical technologies and specialised surgical procedures, the patients are looking for treatment options outside their local communities, and even their countries. This is the reason behind the cooperation between the Tourism Board of Mali Lošinj, Croatian National Tourist Board, and Medical Tourism Association to create the first guide that highlights health and wellness offer in the destination.

The aim of this guide and marketing channels is to promote an exclusive focus on the destination, its health and wellness offer, health infrastructure, and inform the clients to use this guide when planning their travels so they could know well in advance what to look for in the destination they plan to visit. The information provided include details about health tourism, hospitals, Spa and wellness centres, restaurants and accommodation, as well as information about other partners in the destination that offer health and wellness programmes and/or arrangements. This guide is especially interesting because of the rich, high quality photographs that increase its visibility in the virtual world.

Apart from being featured on the prestigious HTI (Health Tourism Industry) and MTA (Medical Tourism Association) websites, the guide will be presented at different health congresses and theme fairs.
The largest professional gathering in Europe dedicated to health tourism, the 7th HTI Conference, was attended by approximately 500 professionals in the health industry and other professionals from 60 countries who discussed the latest trends and placing Croatia in the pool of world leaders in health tourism. Alongside many Croatian representatives of companies and providers of tourism and health, Lošinj – the Island of Vitality and Jadranka Group presented their longtime brand of health and vitality which has been recognised internationally as an example of good practice and sustainable tourism.

“I am proud that Lošinj has been recognised as one of the best examples that hard work and synergy of all tourism stakeholders in a short time lead to becoming a well-known tourist destination on a global scale”, said acting mayor of the Town of Mali Lošinj, Ms. Ana Kučić and emphasised the effort that the island is investing in its sustainability by combining the natural beauties and preserved environment with the quality of life on the island in general. “Since the aim of starting the destination brand management in 2006 was to focus the tourism offer on year-long operations, we have decided to create and organise projects and additional programmes that meet the guests' needs year-round, especially those who are searching for wellness, health, and active and sports tourism. Thanks to many natural healing factors and a rich offer, Lošinj meets all prerequisites to lead a successful business throughout the year, just as it did in 1912 when the number of overnight stays was higher in winter period. Through quality destination management and tradition of health tourism stemming from 1892, Lošinj has created the brand of health and vitality so an active holiday, wellness, and health, as well as year-round business, are the key points of the offer on Lošinj – the Island of Vitality”, said Ms. Kučić.

Look at Lošinj- Island of Vitality first Health and Wellness Destination Guide:

• Mali Lošinj Health and Wellness Destination Guide

Photo gallery

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Town of Mali Lošinj Tourism Office
Priko 42, HR – 51550 MALI LOŠINJ, Croatia
Tel: +385 51 231 884, Tel: +385 51 231 547, Fax: +385 51 233 373